The acquisition was announced through a Twitter statement from the Microsoft Esports account. According to Microsoft, fans should expect more support and opportunities. Smash.gg also confirmed the acquisition through another Twitter post. According to Smash.gg: Currently, Smash.gg claims to support over 6,000 active events.
Microsoft’s rising gaming segment
Microsoft seeks to build on its positive image in the gaming scene build through the Xbox platform. However, Microsoft’s gaming image took a turn after the company decided to shutter its Mixer live streaming platform earlier in 2020. Recently, the Microsoft gaming revenue surpassed $11 billion even as the company seeks to hit three billion gamers. Notably, the revenue got a boost from the Game Pass subscription service, which saw fans access content from different studios. Smash.gg has five years in the industry with headquarters in California. According to the company, its goal is to build an active esports scene globally.
