Through the United States Patent and Trademark Office (USPTO), the company, on February 18, 2022, filed for a trademark for NFTs. The NFTs will focus on downloadable virtual goods in beverages, food, supplements, sports, gaming music, and apparel. The second trademark focuses on downloadable virtual food, drinks and clothing. The virtual products will be offered through an online retail store featuring other virtual goods like supplements. The USPTO has also approved Monster Energy’s trademark on stores featuring NFTs and digital assets. Under the application, the company aims to offer digital media, files, and digital assets products. Furthermore, Monster’s trademark states that the company will provide entertainment services, including non-downloadable virtual beverages, food, supplements, bags, among others. Lastly, the energy drinks firm has applied for a USPTO trademark for a marketplace for virtual goods and NFTs. The trademark will provide online non-downloadable software for managing, displaying, monetizing, buying, selling, trading, transferring, clearing, confirming, and authenticating virtual goods, NFT tokens, among others. The Monster Energy trademark application now adds to the growing number of companies seeking to have a share in the metaverse and NFT space. According to our previous report, in 2021, NFT related trademarks in the United States stood at 1,263, representing a 421 fold growth from the 2020’s figure of three filings.
More companies applying for NFT and metaverse trademarks
Other leading companies that have applied for trademarks for various metaverse products include fast-food restaurant chain McDonald’s. The company filed several trademarks with references to virtual restaurants, symbols, cafés, and other virtual services. Interestingly, the metaverse concept has attracted different players from various industries, including fashion. As reported by Finbold, fashion magazine L’OFFICIEL announced its official entry into the metaverse. The company plans to unveil its metaverse land in partnership with AMTD International L’OFFICIEL. The project will entail a collection of virtual clothing designed through leveraging artificial intelligence linked to L’OFFICIEL’s database.
