Indeed, the New York Stock Exchange (NYSE) has filed a new trademark application to register the term “NYSE” for several crypto and financial products and services, including downloadable virtual goods, non-fungible tokens (NFTs), and more. In a tweet on February 15, trademark attorney Michael Kondoudis revealed that the NYSE had filed an application on February 10 and that the stock exchange is coming to the metaverse, he wrote: Mr. Kondoudis added:
Applications for trademarks in the metaverse on the rise
Notably, applications for trademarks in the metaverse have increased in the last few weeks; on February 13, Finbold reported American fashion and lingerie brand Victoria’s Secret had filed four applications for digital collectibles and media developed using blockchain technology, as well as online clothes and media for usage in virtual worlds. Also, so far this month, fast-food giant McDonald’s (NYSE: MCD) filed twelve trademarks on February 4 with references to virtual restaurants, symbols, cafés, and other virtual services. The metaverse is a concept that initially gained popularity among tech firms to refer to an online virtual environment centered on social interaction. Nevertheless, as Kondoudis pointed out, firms outside of tech are increasingly making preparations for the transition to a virtual market by implementing a proactive, forward-thinking strategy and laying the framework for such a transformation.
