Specifically, according to the results of recent research undertaken by a UK financial services provider, CMC Markets, enterprises located in the United Kingdom came out on top in a study that utilized Google searches to discover the most popular stocks in the UK and shared the study’s results with Finbold on July 12. As per the results of the study, Royal Mail (LON: RMG) came in first and was googled 166,100 by Brits each month, possibly due to the share’s volatility, which has seen a year-to-date (YTD) drop of over 46%. Just in June the shares lost over 10%.  In second place is the multinational retailer Tesco (LON: TSCO), with an average of 61,000 searches for the company’s shares, which are down over 12% YTD. Further, the shares offer a generous dividend yield of 4.24%, which should be fairly safe as retailers are often a solid hedge against inflation and a possible recession.  Third spot was taken by Tesla (NASDAQ: TSLA), with an average of 42,000 searches. Meanwhile, fourth place is yet another UK company Lloyds Banking Group (LON: LLOY), with 34,610 UK searches. LLOY is down over 16% YTD with a similarly generous dividend yield of 4.79%.

UK dominated search results

A spokesperson from CMC remarked on the search results being dominated by companies from the UK, as 8 out of 10 have British origins.  In conclusion, Brits are staying loyal to the shares in their own markets, despite an occasional, popular U.S. stock making the list of most Googled stocks.  In the face of underperformance, this type of steadfastness could signal to market participants that there is more to the UK companies than meets the eye. Buy stocks now with Interactive Broker – the most advanced investment platform Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.